Ashley Phillips
Leverages 16 years of operational strategy to ground creative decisions in profitability. Integrates 3 years of applied UX practice and advanced LLM workflows to distill chaotic business requirements into serene, scalable digital experiences. Specialized in bridging the gap between human-centered design and AI-driven efficiency.
Skills
UX/UI Design
- Figma Architecture (Advanced: Global Variable Modes, Boolean Logic, Component Properties)
- Wireframing
- High-Fidelity Prototyping
- Design Systems
- Accessibility (WCAG)
- Spatial UI (AR/VR)
Research & Strategy
- User Research
- Usability Testing
- Service Blueprinting
- Information Architecture (IA)
- Heuristic Evaluation
- User Journey Mapping
- A/B Testing
Business & AI Operations
- AI: LLM Training & RLHF
- Prompt Engineering
- AI-Assisted Front-End Dev
- E-commerce Scaling
- Financial Modeling & Supply Chain
- Data Visualization (Tableau)
- Agile/Jira
Education
Bachelor of Science in User Experience (B.S.)
Full Sail University, Winter Park, FL
November 2025
Valedictorian (3.96 GPA), National Society of Collegiate Scholars.
Course Director Award (Technical Writing).
Certifications: Social & Behavioral Research (CITI).
Course Director Award (Technical Writing).
Certifications: Social & Behavioral Research (CITI).
Outlier AI, Freelance - Remote
- Evaluated or ranked 500+ multi-turn Large Language Model (LLM) outputs to refine prompt responsiveness and accuracy using Reinforcement Learning from Human Feedback (RLHF) protocols.
- Executed adversarial "red team" testing and evaluation on high-volume prompts to identify safety exploits to improve model hallucinations in high-risk scenarios.
- Provided justifications for model grading to assist teams in correcting logic and reducing conversational friction.
Independent Venture, Amazon Seller Central - College Station, Texas
- Bootstrapped a high-volume wholesale business from a $63 investment to multi-million dollar gross revenue by securing authorized distribution agreements with major brands.
- Designed exclusive bundles with custom packaging and SEO-optimized copy to achieve Top 10 rankings.
- Conducted quantitative market research using Keepa and BQool to identify consumer trends and optimize pricing strategies for 700+ SKUs, directly contributing to securing 90% "Buy Box" for active listings.
- Managed business operations, including supply chain logistics and IP compliance for 98% positive seller metrics.
Robertson County News & Central Texas Publishing - Central Texas Region
- Directed fiscal strategy for four business units, migrating to QuickBooks to greatly lessen all unexplained variance.
- Redesigned the Accounts Receivable service workflow by implementing Net 15 terms, pre-pay gates, and automated notifications to reduce negligent AR from 25% to a sustained 2.5%.
- Partnered with regional stakeholders to standardize operational workflows, creating documentation adopted by 40+ affiliates. Coordinated meetings and community stakeholder events.