Ashley Phillips
UX/UI designer who turns ambiguous problems into shippable, accessible, developer-ready design. A B.S. in User Experience (Full Sail, Valedictorian) formalizing 16+ years of diagnosing and redesigning real business systems across operations, e-commerce, and publishing into one design practice. AI-native end to end: I design and build in Figma, ship working products through AI tooling, and evaluate AI-generated UX against design and accessibility rubrics.
Skills
UX / UI Design
- Figma (components, auto layout, variables, design tokens)
- Design Systems
- Wireframing & High-Fidelity Prototyping
- Interaction Design
- Usability Testing
- WCAG 2.x AA Accessibility
Research & Strategy
- User Research, Interviews & Surveys
- Thematic Analysis
- Information Architecture
- Service Blueprinting
- Heuristic Evaluation
- User Journey Mapping
- A/B Testing & CRO
AI Workflow & Build
- Prompt engineering: Figma Make, Stitch, Weavy, Claude Code Terminal
- AI-output evaluation, redlining & design QA
- Red-team & content-safety review
- AI-assisted front-end (React/Vite, HTML/CSS, Supabase, Stripe, Netlify)
- E-commerce scaling & financial systems
- Tableau, Agile / Jira
Education
B.S. in User Experience
Full Sail University, Winter Park, FL
November 2025
Valedictorian (3.97 GPA), National Society of Collegiate Scholars.
Honors: Course Director Award and Technical Writing Award.
Certification: Social & Behavioral Research / Human Subjects (CITI).
Honors: Course Director Award and Technical Writing Award.
Certification: Social & Behavioral Research / Human Subjects (CITI).
Self-Employed, College Station, Texas
- Pony Trading Post (brand client): Rebuilt the primary logomark in Illustrator and authored the full brand system and guidelines so the client could run marketing independently, repositioning a resale shop as "The Art of Pre-Owned Luxury."
- Prismatic (product client, confidential): Designed a living, token-based design system in Figma (20+ nested components surfaced through one properties panel) so a non-technical founder could duplicate screens, swap characters, and build developer-ready variations independently.
- Confidential product clients: Deliver research, UX, design systems, and prototypes for early-stage products under NDA, shown as anonymized spec studies in portfolio.
Micro1 & Outlier (Contract), Remote (NDA) · micro1-Certified Product & Systems UX/UI Designer
- Evaluate and diagnose AI-generated UX/UI and multimodal output against design, accuracy, and accessibility rubrics, flagging visual-design failures and prompt-to-output mismatches.
- Execute adversarial red-team and content-safety testing on high-volume prompts, identifying exploits used to elicit unsafe or policy-violating generations and documenting failure patterns to improve model behavior.
- Rank and justify multi-turn LLM outputs using RLHF protocols to refine prompt responsiveness, accuracy, and conversational reliability.
Amazon FBA/FBM, Independent Venture, College Station, Texas
- Bootstrapped a high-volume Amazon business from $63 in starting capital to a profitable, multi-million-dollar venture by securing authorized distribution agreements with major brands.
- Managed 1,456 SKUs on an automated, API-driven tech stack, holding the Buy Box on 50%+ of products and a 98.4% customer experience rating.
- Ran quantitative market research with Keepa and BQool to optimize pricing, and designed exclusive bundles with custom packaging and SEO copy that reached Top 10 category rankings.
Robertson County News & Central Texas Publishing, Central Texas
- Directed fiscal strategy across four business units, migrating to QuickBooks and building a two-person audit workflow that eliminated unexplained financial variance.
- Redesigned the Accounts Receivable service journey with Net 15 terms, pre-pay gates, and automated notifications, cutting delinquency from 25% to a sustained 2.5%.
- Standardized operational workflows and information architecture, creating documentation adopted by 40+ affiliates.
- ROV Telemetry — re-engineering a decorative AI concept into a mission-critical operations interface.
- Vantage — an AI-native credit app built and documented through Claude Code Terminal.
- Essence — humanizing generative output into a warm, artisanal design system.
- Cookie Draft — Figma Config 2026 competition entry: live prototype and Figma community file.
- CCNA Study Platform — a self-built learning and self-testing web app.
- Rootsiv — a self-initiated PWA (React/Vite, Supabase, Stripe) in active development.