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I’m Ashley.

Ashley Phillips
UX/UI Professional & Service Architect | College Station, Texas UX/UI Designer Simplifying complexity to yield actionable results.
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Ashley Phillips

UX/UI Designer | Systems & Service Strategist UX/UI Designer
College Station, Texas | aphillips.professional@gmail.com | LinkedIn

Professional Summary

Systems-focused UX Strategist with 20 years of experience in Information Architecture and Service Design. Expert at diagnosing complex organizational systems to engineer human-centered solutions, driving measurable business results, including architecting a digital enterprise to a multi-million dollar scale. Recently completed B.S. in User Experience to align deep practical systems logic with modern design methodologies.

Skills

UX/UI Execution & Design: Figma (High-Fidelity Prototyping), Sketch, Wireframing, Information Architecture (IA), Design Systems Implementation, Usability Testing, WCAG AA Accessibility.
Research & Data Analysis: User Research, Persona Development, Market & Competitor Analysis, Qualitative & Quantitative Analysis, Tableau, P&L Integration, Data-Driven Strategy.
Systems & AI: E-commerce Scaling, Supply Chain Logistics, LLM Training & Optimization, Prompt Engineering, Human-in-the-loop, Technical Writing.
Tools & Management: JIRA, Confluence, Adobe Creative Suite, QuickBooks, MS Dynamics GP, Accounts Receivable (AR) Optimization, Agile & Lean UX.

Experience

Founder and Ecommerce Operations January 2020 - November 2025
E-Commerce Startup (Self-Employed) - College Station, Texas
  • Bootstrapped and scaled a solo-run enterprise from a $63 investment to multi-million dollar revenue by architecting end-to-end product lifecycles and supply chain logistics.
  • Engineered a high-conversion sales engine by designing and iterating on customer journeys, utilizing A/B testing to achieve profitability within six months.
  • Developed and audited a scalable operational tech stack utilizing multiple APIs to synchronize high-volume inventory management and dynamic pricing for thousands of SKUs.
  • Defended brand integrity and intellectual property rights against fraudulent claims, sustaining 100% account health and seller standing.
Operations Strategy Lead to Publisher August 2013 - July 2021
Robertson County News and Central Texas Publishing - Central Texas Region
  • Orchestrated core operational service functions for four business units, managing resource allocation to ensure zero operational downtime.
  • Architected a multi-site service design workflow for accounting assets, establishing audit systems that eliminated 100% of unexplained financial variance.
  • Redesigned high-friction Accounts Receivable (AR) user journeys, employing iterative process improvements to decrease negligent AR from 25% to a sustained 2.5%.
  • Established standardized Information Architecture (IA) for corporate data across four business units, improving compliance, accessibility, and data integrity.

Education

B.S. in User Experience November 2025
Full Sail University, Winter Park, FL
  • 3.96 GPA, Valedictorian, National Society of Collegiate Scholars, Course Director Award: Technical Writing.