Case Study: The Collector

Growing a Legacy

Pony Trading Post//Logo Redesign

Pony Trading Post curates and sells pre-owned luxury goods.

The shop had built something real, a loyal following and a sharp collection with genuine standing. My job was to give it a first impression that moved at the same level as the work behind it, translating the authority the business already carries into a mark that signals it instantly.

The name asks for a horse, but a horse carries the wrong company. On its own it pulls toward western, equestrian, and sporting worlds, none of which speak to pre-owned luxury. So I kept the pony the name promises and changed what kind. A carousel horse is ornamental rather than rugged, something crafted, collected, and kept. It holds the brand's heritage and craftsmanship in a single symbol, and rendered as a fine engraving it reads as a maker's mark, not a child's ride.

Starting logo. Created by the client's husband as a reference.

Designed Primary mark, adapted and redrawn in Illustrator from a reference engraving.

The mark sits on a black and gold palette, held to a strict 8-point grid so it stays sharp from a storefront sign down to an eBay listing thumbnail. The same discipline shaped the language. I replaced "luxury reseller" with "The Art of Pre-Owned Luxury," moving the brand off the transaction and onto the practice of curation. It is the same logic the luxury houses use, a single strong motif and the restraint to let it carry the weight.

Designed Horizontal banner, built in Illustrator.

In Application

Visualizing beyond the Digital Brand

Designed Mockup, my mark applied to a generated product scene.

We wanted the brand to read fluent in luxury.

The expertise was already in the inventory. My job was to give a first impression that aligns with amazing products and user first sales.